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Hire a Writer Who Understands “Following”
Attention + conversation = following At its core, the goal of a marketing effort these days is to create a following and start conversations that include you. Hire a writer who understands how you...
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4 Elements of a White Paper Outline
Writer on the wrong path? White papers – or any long pieces – need structure, and you need to agree on the structure before you write the paper. Be sure your writer includes these elements in an...
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3 Ways to Help Your Writer Over the Hump
The blank page is a big obstacle almost every writer faces on almost every piece. You can play an important role in helping your writer over the hump, and get better writing in the bargain. Every piece...
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